About the Book
You’ve spent years—maybe decades—building a business with your own two hands. But when it’s time to sell, most business owners are unprepared and overwhelmed, which can lead to being undervalued.
American-Made Millions is here to change that.
This no-nonsense guide was written specifically for owners of manufacturing, industrial B2B service, and distribution businesses who want to take control of their exit and exit for what their business is truly worth. Inside, you’ll find real-world strategies to increase the value of your business, avoid costly mistakes, and navigate the complex world of selling with clarity and confidence.
There’s no fluff here—just honest insights from someone who’s been on both sides of the table as an owner and an M&A advisor. Whether you’re thinking about selling in the next year or five years down the road, this book will help you understand your options, prepare the right way, and walk away with the reward you’ve earned.
If you’ve built something great, it deserves a great exit. This book will show you how to make it happen.
Advantages
Most owners leave money on the table when they sell. This book shows you how to uncover hidden value and position your business for a premium exit.
Selling a business is complex, emotional, and full of traps. Learn what buyers really care about, what advisors don’t always tell you, and how to avoid common (and costly) mistakes.
This isn’t theory from a consultant. It’s real-world guidance from a former manufacturing business owner who’s sold his own companies—and now helps others do the same.
Your exit is likely the biggest financial transaction of your life. This book gives you the tools, insight, and confidence to get it right the first time.
Chapter 1
Determining Your Business Value
Understanding the true value of your manufacturing business is your most powerful asset. Many business owners see this as a task for later down the line. But in reality, an accurate grasp of your business’s value can unlock strategic growth opportunities, guide financial decisions, and help you time your exit for maximum return. Whether you’re planning to sell soon or want to build value for the future, knowing what your business is worth puts you in control, giving you a solid foundation for every step forward.
Determining value begins with cash flow. This is more than just a snapshot of what your business is generating now; it’s essential to see it through a buyer’s lens. Potential buyers scrutinize your cash flow, as it’s the lifeblood that drives your business’s value, assessing its performance and reliability.